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Social media offers an opportunity to build a strong professional reputation as an expert in your industry. When you have active and up-to-date social media accounts, regularly engage on LinkedIn and Twitter,
Stay up to date on the most effective B2B lead generation, marketing, and sales strategies we share in our articles.

Social media offers an opportunity to build a strong professional reputation as an expert in your industry. When you have active and up-to-date social media accounts, regularly engage on LinkedIn and Twitter,

Sometimes itās hard to give up on prospects who youāve called, and called, and called. Youāve left voicemails, sent emails, and researched them on LinkedIn. Even though youāve never spoken, over time,

Ever noticed how scarce meetings seem to be on a Friday? Because Fridays are a popular day off. Because of that, more prospects are sitting at their desk, available to answer your

This time of year is always more hectic than we think itās going to be. That can make your new prospecting goals particularly challenging. Hereās one of my favorite tricks: Send a

Itās the start of a new year. Here we go again: new year, new quota. Maybe even a new target market, new product youāre launching, or regional expansion. The thing about a

Happy New Year! With the calendar starting fresh and the talk of new yearās resolutions in the air, itās time to set some goals around your sales prospecting activities. Remember to make

While all your peers are on holiday, itās the perfect time to prospect. Whether over the phone, or you drop in offices with holiday cookies, those prospects who are in will be

As you settle down for your long winterās nap, make sure to wish your clients and prospects, āHappy Holidays.ā Give them visions of sugar plumbs dancing in their heads with gifts that

Each year we have some fun with the season, taking a Christmas song or poem and putting our special sales twist on it. Sing along to the tune of Rudolph the Red

While youāre focused on closing end of the year business, you also want to look ahead to starting the year strong. Start planning your lead generation and prospecting strategy now, and then?

December is a tricky time to prospect. You have year-end when people are trying to wrap up projects or close the books. Staff people of all levels are spontaneously out of the

A positive attitude, one where youāre expecting a āyes!ā comes through in prospecting. Contacts feel it. And you achieve more success. In a recent sales blitz day, we saw this in action.

Your companyās online reputation has direct influence over whether new prospects select your company, and a candidate for hire accepts your offer. It even impacts SEO and your companyās visibility in online

Prospects are looking at more than your price. They want to know who will meet their needs, and they wonāt just take your word for it. They need to hear from someone

Itās the time of year when everyone reflects on what weāre most thankful for. At KLA Group, weāre most thankful for YOU who have trusted us to help you get more customers. While you

Rejection is everywhere in sales. Cold calling. Email prospecting. Proposal presentations. Closing. Follow up. Itās so common that itās become part of the job description for a salesperson: āable to deal with

One of our clients reached 88% of their target contacts doing this one thing to boost responses. Watch this video to find out how to increase responses to your lead generation. Something

Itās much easier for a lower-level manager to approve a $2,500 sale than it is to get approval to spend $20,000. In Q4, targeting several smaller sales is likely your best strategy.

Kids know they need to do their Halloween trick-or-treating at the houses with the good candy. Thereās no time to waste in neighborhoods they don’t know. With 8 weeks left in the

My youngest son is looking for a job. He has a list of all the places he wants to apply and he’s making his way steadily down the list, submitting applications, then

How do you know if people are really interested in what youāre sending to their inbox? Itās all about looking at the right metrics. Metrics are about much more than just about

When new business development focuses only on prospects who will close within the next 90 days, while ignoring everyone else, lots of real opportunities are lost in the shuffle. Instead, use a

Itās the fourth quarter. Your sales numbers arenāt where youād like them to be. The calendar is changing. The minutes are ticking down. Tick-tock. You may be feeling discouraged, annoyed, even angry.

Think sending a carefully crafted second nurturing email is a waste of time? Feel like you should be churning out new content every week? Then watch this video. Youād be surprised at
