KLA Group
IT Sales and Marketing Agency
If your email list has invalid email addresses, missing names, or lack of segmentation ā itās dirty. Instead of getting good results, youāll have a high bounce rate, get fewer responses and
One of the biggest challenges in selling is trying to keep contacts engaged when youāre prospecting. Business owners and C-level executives often have too much going on, which causes delays in scheduling
If you want to appeal to your niche more effectively and get a higher response rate (and even more sales!), then you need to get to know your target market better. To
LinkedIn is a popular prospecting tool because itās a non-threatening way to start a relationship with prospects. If youāre failing at prospecting on LinkedIn, itās not the social media or the prospect.
The majority of buyers report that they overwhelmingly trust word-of-mouth recommendations from peers and colleagues. These referrals drive purchasing decisions more than most other factors. You know that referrals are a great
The opportunities in your pipeline will tell you if your target market needs to be better defined. Where you find opportunities that are not a good fit, businesses that are the wrong
Referrals are one of the best ways to get more leads. Theyāre more qualified than a cold call and further along in their buying cycle. To get referrals, you need to ask
So often when sales reps arenāt selling the first inclination is to blame the sales rep. They arenāt making calls. They arenāt going on enough appointments. They donāt know how to close.
The key question during the sales interview process is NOT whether or not the interviewee can sell ā that only looks at their quota and history. To find out if a candidate
While cold calling is the fastest way (but sometimes one of the hardest ways) to uncover leads, be more visible to improve your odds of getting in the door. Use email, lead
Many companies come to us with no sense of what makes them unique. They feel as if theyāre exactly the same as their competitors. Their goal is to run more frequent lead
How your prospect found you directly impacts the price theyāre willing to pay ā and how competitive your sales process is going to be. Find out what kind of sales leads are
It can take a minimum of six months to start getting replies from lead generation campaigns. If youāre not getting replies in <6 months, donāt despair ā and donāt start making desperate
In my Channele2e cold calling article 3 Smart Cold Calling Strategies to Reach Prospects, Jim Barnet, Director of Sales & Marketing with Promys PSA, shared that “sometimes figuring out who not to sell
There are two types of leads. Sales ready leads and marketing qualified leads. Sales ready leads are ready to talk with you. Marketing qualified leads are engaged with your campaigns but arenāt
Your differentiation is the one thing you have that none of your competitors can claim. They are unique to you and the reason your clients choose you. Use your differentiators in your
Can you rely on cold calling as your one and only prospecting method for driving leads? Yes, you absolutely can. The challenge with that, though, is that whenever you employ just one
The rules of email are ever-changing and you need to keep up with the changes to make sure your emails get through! Subject lines are a critical part of this. Generally speaking,
Make cold calling easier by picking a narrow target audience to call. The more niche, the better. Youāll start learning issues your prospects are having and can have similar conversations with every
Your clients love you, right? They rate you highly on their net promoter score survey. They act as references. They provide testimonials. So why donāt all their business partners and colleagues
There are three outbound strategies you need to use if you want more customers. All three strategies are necessary to have a thriving business, but you need to know which one to
No matter what your skill level, consistent sales activities lead to results. Even the worst prospector gets appointments if he doesnāt give up. Set weekly goals for the number of prospects you
Happy Valentineās Day! You enjoy tips and newsletters like we send. Your clients and prospects love new tips, too. Share a cool tip or blog post that youāve read ā and tell
I always say that prospecting is like a cocktail party. Youāre not proposing ā youāre meeting a group of people and getting to know them. How do you overcome your fear of
