KLA Group
IT Sales and Marketing Agency
No matter how confident you are or how great a sales rep you are, sales is filled with moments that are intimidating. Whether itās picking up the phone to prospect, speaking with
Last week I wrote about what you can do when a prospect goes silent on you. As sales reps, you know and expect prospects to do that from time to time. But
One of the most frustrating things for a sales rep is when the prospect you had a great conversation with goes silent and starts avoiding you. You might assume that itās you
I used to think sales reps get a bad rap ā at least until I attended a Saturday morning Rotary Club Pancake Breakfast (yes they still have those) and overheard a group
Early in my sales career I sold to law firms, working directly with the senior partners to show them how technology could help their staff be more productive. Because I was young,
A few weeks ago, I got an email from a savvy sales rep and client of ours who is in the middle of a lead nurturing campaign and prospecting for clients. He
Even if you have a clean lead generation email list, if people never open your emails, youāve got a problem, and purchasing a new list isnāt the solution (although thatās often the
In my last post I shared 5 reasons why your email list may not be performing. Here are 5 more reasons you may not be getting the lead generation results you expected.
Your lead generation email list is one of the top four factors that cause marketing campaigns to fail. Ā This issue comes up in every one of my lead generation speaking engagements and
Last week I received an email from a very friendly sales rep who was trying to schedule a meeting with me to talk about his companyās product. The messaging was direct and
Perhaps one of the most frustrating things in lead generation is the rejection. People donāt open your emails. Voicemails arenāt returned. Email campaign open rates are negligible. And bounce rates are so
Subject matter experts (SMEs) play a critical role in training thatās on point and delivers results. However, working with SMEs is one of the biggest challenges in content development. Often, trainers simply
I speak frequently on the topic of Pitfalls of Engaging Subject Matter Experts (SMEs) in training and content development. The number one pitfall by a wide margin is always SME availability: how
Well, 2015 is almost in the books, and that means another year of blog posts aimed at helping you achieve your sales and lead generation goals. This year we covered topics spanning
In keeping with my annual tradition to write a parody on a holiday favorite poem or song, this yearās choice is āItās the Most Wonderful Time of the Year.ā While everyone else
Q: We are planning our sales and marketing activities for 2015. I was on the Coffee with Kendra earlier in the month and I really liked the 15 strategies that you laid
Here I sit watching the Twitter feed for the most recent active shooter tragedy in San Bernardino, CA, just one week after the Paris and Colorado Springs tragedies. At KLA Group, we
Email lists can be a blessing or a curse. When theyāre composed of real email addresses of people in your target micro-segment, and those people recognize you or your company by name,
Q: Who said 9 is the correct number? Response: Great question, Benjamin Sadowsky! Our research with clients has proven that if you haven’t gained access after 9 attempts, let it rest and try
