KLA Group
IT Sales and Marketing Agency
Salespeople often assume that to close a deal, they need to nurture the person who controls the budget. Typically, thatās true ā after all, the person who approves spending is often the
In your business, how many times have you picked up the phone, called a new prospect, and been met with genuine interest (and maybe even excitement) on the other end of the
Every morning, your prospects open up their inbox, see the flood of marketing messages in it, and, without hesitation, begin collectively depositing them into the trash. Itās a vicious cycle ā and
When President George W. Bush signed the CAN-SPAM act into law in December 2003, it changed the way businesses could communicate with ā and market to ā customers via email. Since then,
Itās probably happened to you before. You deliver a fair proposal to a key prospect, only to find out that the prospect is using that proposal to shop around for a better
Sales reps enjoy communicating via Twitter, and if you donāt, you should.Ā There are so many opportunities available through Twitter. For starters, it raises brand awareness, allows you to create and engage
All too often, we expect immediate results after even the smallest investment of time or money. When it comes to lead generation, however, instant gratification is rarely a possibility ā and thereās
Whether youāre a lifelong salesperson or just starting out in sales, I think youāll agree the world of selling is changing faster now than ever before. If you’ve ever found yourself worrying
By Mike Schultz Thereās little dispute that the world of B2B sales has changed. With all the advice out there, itās hard to know what to keep, what to tweak, and what
Is your lead generation program failing to deliver results? Are your reps struggling to get responses? If you answered āyesā to either question, it could mean youāre focusing on the wrong target
Facebook, Instagram, Pinterest, LinkedIN, Twitter, Google Plusā¦ Social Media is here to stay and professionals continue to feel the pressure to play on every channel. For some, it can be so overwhelming
āDuring my conversation with Paul Jensen we learned that lead generation landscaped has changed dramatically the past several years primarily because of what I called the noise. The noise among other things
Many sales reps are capable of generating leads and nurturing opportunities, but only the best (and, really, the most valuable) salespeople possess true closing competency. Find out the three techniques for identifying
For months (or maybe even years), youāve been a high performer at your business. Your pipeline is consistently healthy. Your forecasts are spot on. And you perpetually hit or exceed quota and
Numerous studies have shown that salespeople have 15 seconds (or less) to capture a prospectās attention. If youāre doing what most sales reps do, you may not be using that time as
Numerous studies have shown that salespeople have 15 seconds (or less) to capture a prospectās attention. If youāre doing what most sales reps do, you may not be using that time as
Email is the new phone in todayās sales world. Itās currently one of the most effective online customer acquisition tools according to this post from Wired ā ranking just behind organic search
Most salespeople will tell you theyāre effective cold callers. The reality, however, is that very few actually thrive in that role. How can you identify salespeople with proven cold calling track records?
We’ve all been thereāyou send a LinkedIn connection request and eagerly wait for a response that never comes. It’s a situation that leaves you questioning what went wrong. Recently, a client reached
While lead generation can be a high activity, low yield function, that doesnāt mean it should be haphazardly executed with a āthrow it against the wall and see what sticksā approach. Hereās
As a salesperson, itās imperative that you buy into the solution youāre selling, and understand how it can address key pain points that your prospective customers are dealing with. After all, sales
