KLA Group
IT Sales and Marketing Agency
Website development projects can be the real-life version of Chutes and Ladders. Make all the right choices, you climb up, up, up. Prospects find you in online searches. Your web copy converts
What you write in your lead generation and marketing content directly impacts the actions your prospects will take. When your content is detached, dull, and dry, prospects ignore it. To engage, get more leads,
āPlease, can I have some more?ā No, thatās not Oliver Twist talking. You havenāt completed your sales prospecting strategies and now your pipeline is starving. I know, I know. You had every intention of
When does the customer experience begin? Once the product is delivered or service rendered? This is when most businesses begin to consider their customersā experience. However, more successful companies understand that they
Admit it. Youāve Googled yourself. Googling your own name for personal reasons is (typically) innocuous. But as any SEO consultant will tell you, the results you see when you Google your businessā search terms
Every business shares a goal: build a lead generation machine that consistently delivers. Yet, many small and mid-sized business owners suffer from weak pipelines and are regularly frustrated because they donāt know how to
Every quarter presents challenges for sales reps and managers, but many sales professionals reserve their Grinch-like feelings for Q4 sales goals. The roadblocks people cite are endless: distracting holiday parties, no time
Itās not uncommon for successful sales professionals to be offered promotions into sales management jobs. This is especially common when your company is building its revenue generation system and the business owner
Sales isnāt typically a business ownerās top skill. But your passion and vision for the business has carried you to the successful company you have today. Now itās time to grow and,
When you hire salespeople, you expect theyāll hold themselves accountable. Sales accountability wonāt be your job. Yet, nonperformance is the most common complaint about salespeople and a huge source of stress for
The hot topic in sales recently is that cold calling is DEAD. The lead generation landscape has changed. Publish good campaign content and people will flock to you. Engage on social media
Email lead generation campaigns are a powerful method for connecting with your target market on a large scale through a message that matters to your prospects. They take a lot of the
When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently. My husband
Sales as sport ā the comparisons abound. Sales TEAMS look to WIN business. Top salespeople are often recognized with TROPHIES. The list goes on. However, there is one connection to sports that
Your B2B marketing campaigns are generating inbound leads. Marketing carefully tracks the source and hands over the information to sales. Your salespeople diligently reach out to everyone on the list. Itās a
By Kendra Lee The foundation of allĀ B2B lead generation strategies, regardless of the activities you choose to use, is your target market. If you get it wrong, no matter how big your
By Kendra Olney Lee How to generate leads at events was not top of mind when I attended conferences, seminars, workshops, local gatherings, or any other professional events early in my career.
Your content development goal is to convert prospects to your website. While content is valuable when itās spread all over the web, you really want prospects to visit you at your house
Before you grab that overpriced water bottle at the airport on your way to a conference, answer this question: Do you know how to generate leads at events? You might think you
There are 10 critical sales hunting skills every successfulĀ hunterĀ possesses. When you are hiring a salesperson to hunt, you want to be sure your candidate has these skills before you hire. If your
I speak to a lot of people I think of as āemail marketing armchair quarterbacks.ā To them, itās all easy. Tap out a few sentences on the keyboard. Hit send. Touchdown. Then
Youāre investing in great SEO-driven content. If you have a bad website design, itās money down the drain. It wonāt matter that your keywords are intelligently woven into blog articles. Or that
Leads became an endangered species in 2020. Business owners and salespeople looked everywhere and came up empty-handed and were scared. Their desperation grew as opportunities shrank. So they turned to activities that
