KLA Group
IT Sales and Marketing Agency
It was the best of times. It was the worst of times. It was the age of COVID ā the age of people who think cold calls donāt work, and it presented
The new year came and brought new sales objectives with it. One of the most common goals is, of course, to increase sales. But to do so means you need to increase
No matter your industry, everybody likes the idea of working less and getting more sales. Theyāre all looking for the magic wand to get to better results, especially in times when reaching
Holiday Zoom Party Idea This has been a crazy year as sales was turned upside down and you didnāt know how to reach prospects. In navigating a pandemic, weāve had to adapt
After a tough sales year, your funnel may be looking pretty thin. Now you’re staring at Q4 and year-end goals with no idea how to hit your targets. Do not make excuses,
By Kendra Lee Here we are in the fourth quarter and you have a revenue target that you’re trying to achieve. Itās been a difficult year for selling and your sales funnel
By Kendra Lee The buyersā journey in our current business climate shouldnāt shock you. For 71% of B2B buyers it starts online as anonymous research for the first three months. In fact,
By Kendra Lee Lead generation strategies are foundational for achieving the profitability your company needs. Think about it, you wouldnāt build a home without pouring the concrete foundation first. You wouldnāt start
By Kendra Lee The foundation of your lead generation strategy is your target market. It defines the personas you are going to target, the key messages and problems you should talk about,
By Kendra Lee āHow are people generating leads?ā Itās a question Iāve fielded frequently from business owners looking for lead generation strategies that will fill their sales funnel since the pandemic struck
As businesses build their recovery strategy, one of the most important aspects is having a consistent pipeline of leads. Yet, many small and mid-sized business owners started the pandemic with a weak
By Kendra Lee I love to bake. Every Sunday I make three batches of chocolate chip cookies for my family of three boys. Friends who stop by know the cookie jar will
By Kendra Lee The pandemic has business owners thinking very differently about their organizations. Theyāre scrutinizing their solutions, go-to-market strategies, and processes. Theyāre re-examining their staff and providers. While they may have
In ānormalā times, it takes more than 9 touches to reach a prospect. Well, weāre not in Kansas anymore. Expect things to be different and donāt get discouraged if prospects donāt respond
Having a multitouch approach that includes both lead generation and prospecting will help you fill your pipeline with contacts who are at all stages of the sales cycle, so youāve got a
By Kendra Olney Lee I can picture a future where we return to restaurants, local shops and baseball games. I canāt see us returning to work in the exact same way we
In-person meetings have gone by the wayside, and it’s necessary to embrace video to stay connected. While the phone is still important, being on screen makes your prospect feel more connected to
By Kendra Lee While people have been sheltering in place away from coronavirus, some companies have been patiently waiting for the world to open again. But, while theyāre accommodatingly pausing, giving prospects
In uncertain times like these, sales-led organizations are the ones that weather the storm and survive ā and even thrive. If you havenāt operated from a sales-led position previously, itās time to
Your lead generation goals have to adapt to the times that weāre in. Yes, this is unprecedented. And that makes it a good time to reach out to clients ā with the
By Kendra Lee Letās cut to the chase. Are you weathering or withering right now? While none of us has experienced a pandemic before, think back on previous challenging times: The Great
Keeping customers loyal in this environment doesnāt just happen with good service. Talk with all your customers right now. Check-in on how theyāre holding up ā personally and professionally. If they want
With everyone working remotely, you need more touches to stay in front of your target market and a unique message that will grab their attention to get you through the virtual door.
Right now, your prospects are faced with a whole new set of challenges. That means they need help. Your help. You still have to fill your funnel, but a sales pitch will
