Host a Client-Only Event in Q4
Q4 is an ideal time to generate more customer leads. Customers already trust you and work with you, so the sales cycle is shorter. You can make this more fun with a
Stay up to date on the most effective B2B lead generation, marketing, and sales strategies we share in our articles.

Q4 is an ideal time to generate more customer leads. Customers already trust you and work with you, so the sales cycle is shorter. You can make this more fun with a

By Kendra Lee Itās annual planning and budgeting season once again. Business ownersā favorite two numbers to use to build their plans are growth and operational expenses. But when you ignore your

Help the sales team ramp up Q4 efforts with a friendly game of Connections. Track all prospecting calls for a week to see who made the most calls, connected with the most

Unified communications and small and midsize computer high tech are the primary industries we serve. Until the widespread adoption of monthly services delivered via technology, it was computer, communication, and medical device

Go visit your top prospects! Drop-by calling gives you a stronger connection with your prospect and is more likely to lead into conversations and opportunities. It doesnāt have to be all work

It may be the end of the year, and it probably feels like the perfect time to let go of your prospecting goals. But it’s not! There’s still time to get through

For a winning Q4 strategy, make a list of former customers you haven’t worked with recently. It could be a few years since you worked together, but they could need your help

As youāre prospecting through Q4, think about something personal you can share with your prospects that will get them engaged and talking. These stories can boost your prospecting through the holidays as

By Kendra Lee Itās fourth quarter, which means the final year-end push whether youāre motivating your team or yourself to meet sales targets. Hereās a list of resources to guide you to

Youāve hired a new sales rep. Sheās raring to go. Sheās so excited you can practically feel the passion. You know youāve made a great hire, and you canāt wait for her

Prospect when fewer people are in the office, like Fridays or the week of Thanksgiving. Youāll reach a lot of voicemail as more prospects take these days off, but those who are

Thereās something about autumn that makes people slow down and have fun. Let your prospecting calls and emails reflect that mood. You donāt need to change your value proposition, just your delivery.

Hiring salespeople is hard. Youāve tried and failed multiple times, always falling back on a principal-led sales model. You have one, two or even three salespeople on staff, all missing quota. Even

You carefully planned out specific sales qualification criteria, like company size, budget and timeline to weed out prospects who are unlikely to close. So why ignore those criteria during the sales process?

Your prospects don’t know your sales process. It’s up to your sales reps to spell out the next steps to prospects in every discussion. That way, prospects won’t get lost in the

Youāve heard of the compound effect. Itās that ripple effect you get from doing small things over long periods of time ā with discipline. Darren Hardy wrote a whole book, āThe Compound

Monitoring your sales metrics through the sales process can help you detect challenges within your sales process. Look for significant opportunity loss within any of these four phases of the sales process:

Over 90% of lead generation is focused on attracting new prospects, but customers frequently present the most profitable source of new business. In the quest to add net new logos, clients often

You donāt have to go it alone with your new business development. You can enlist the help of partners. That might be solutions vendors, someone who offers complementary services to your business,

If you want someoneās attention, you must address them directly. Applying even the best new business development strategies to an undefined market wonāt yield the results you could have with a specific

When anyone gets a call from someone they donāt know, theyāre asking themselves one question that will determine if they stay on the phone. āWhatās in this for me?ā So, when youāre

Are you wondering how to close those opportunities lingering in your funnel? While these are admittedly challenging times for many, I still see lots of sales being made. So what’re those sellers

Focus your new business development efforts on establishing relationships and identifying the drivers that compel potential buyers to work with you. This approach is much more effective than only trying to score

Your prospecting and lead generation emails must get past the gatekeeper to reach your target contact. To do that, write your emails to address issues, questions and points that the gatekeeper canāt
