KLA Group
IT Sales and Marketing Agency
SEO digital marketing is an invaluable part of lead generation. It’s also absolutely daunting and mysterious. As you dip your toes into the water, you’re looking for answers about what SEO can,
Sales prospecting and lead generation get a bad rap, especially in companies with small sales teams and where the principal still has a role in sales. I can’t tell you how many
Successful lead generation strategies are “scientifically dynamic.” You’re willing to mix it up, but you’re not just throwing spaghetti at the wall to see what sticks. Instead, you’ll target leads using this 7-step
Every business shares a goal: build a lead generation machine that consistently delivers. Yet, many small and mid-sized business owners suffer from weak pipelines and are regularly frustrated because they don’t know how to
Email lead generation campaigns are a powerful method for connecting with your target market on a large scale through a message that matters to your prospects. They take a lot of the
When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently. My husband
Your B2B marketing campaigns are generating inbound leads. Marketing carefully tracks the source and hands over the information to sales. Your salespeople diligently reach out to everyone on the list. It’s a
By Kendra Lee The foundation of all B2B lead generation strategies, regardless of the activities you choose to use, is your target market. If you get it wrong, no matter how big your
Your content development goal is to convert prospects to your website. While content is valuable when it’s spread all over the web, you really want prospects to visit you at your house
The new year came and brought new sales objectives with it. One of the most common goals is, of course, to increase sales. But to do so means you need to increase
By Kendra Lee Lead generation strategies are foundational for achieving the profitability your company needs. Think about it, you wouldn’t build a home without pouring the concrete foundation first. You wouldn’t start
By Kendra Lee “How are people generating leads?” It’s a question I’ve fielded frequently from business owners looking for lead generation strategies that will fill their sales funnel since the pandemic struck
As businesses build their recovery strategy, one of the most important aspects is having a consistent pipeline of leads. Yet, many small and mid-sized business owners started the pandemic with a weak
By Kendra Lee While people have been sheltering in place away from coronavirus, some companies have been patiently waiting for the world to open again. But, while they’re accommodatingly pausing, giving prospects
To keep your prospecting email from hitting the delete barrier, use shorter subject lines that resonate and feel as though you’re addressing your contact’s top priority. Skip generic subject lines like “checking
Q4 is an ideal time to generate more customer leads. Customers already trust you and work with you, so the sales cycle is shorter. You can make this more fun with a
Over 90% of lead generation is focused on attracting new prospects, but customers frequently present the most profitable source of new business. In the quest to add net new logos, clients often
If you want someone’s attention, you must address them directly. Applying even the best new business development strategies to an undefined market won’t yield the results you could have with a specific
Focus your new business development efforts on establishing relationships and identifying the drivers that compel potential buyers to work with you. This approach is much more effective than only trying to score
Testimonials are a fantastic lead generation tool, especially to communicate to your specific target market and niche markets that you understand their needs and have satisfied customers in their industry. Keep the
Be sure your sales reps know your target market and persona details. When you share this information, your reps know who to target, why and how. You’ll improve their campaign follow-up, change
If you’re getting all your leads from one new business development activity, you’re missing out on some great opportunities. You’ll see a significant dip in your sales funnel as each lead source
Many sales reps and sales managers might be hitting the Q4 panic button if quota isn’t where it needs to be. Before you do, think about this: when you sound desperate or
Fantasy Football, candy jars, office parties and potlucks have everyone feeling festive through Q4. Take advantage of that with your sales team with a little friendly competition. In your next team meeting,
