KLA Group
IT Sales and Marketing Agency
As we prepare to celebrate Independence Day in the United States, I hope you’ll remember that this isn’t just a time of the year for cookouts and fireworks. Smart sellers can use
In email prospecting strategies, one of the first things I advise is that you send yourself a draft before hitting the final send. That way, you get a sense of what it’s
Last week an interesting question was posed to me: how does a seller go about cold calling, prospecting, and lead generation when they have a wide range of products to sell? How
Recently I asked readers to share their secrets to ensuring contacts read their sales prospecting emails. Within 3 seconds contacts make a decision as to if theyāre going to read your email,
As sellers, we know that one of the keys to opening doors with new prospects lies in positioning our solutions as something different from the competition. In fact, sales and marketing departments
Guest author: Wendy Weiss – Sometimes it is truly impossible to reach a prospect by telephone, and you have to use email. And for some prospects email is their preferred form of
By Jeanette Nyden, J.D. We have a love hate relationship with email. We love instantaneously sharing information with a lot of people. But, we also get spammed or deluged with irrelevant āreply
Prospecting via email can be wildly rewarding, or incredibly frustrating. Get it right, and each of your campaigns can deliver you fresh sales opportunities within days, and sometimes even minutes. Get it
Sales prospecting is a lot like exercise. We all know that we need to do it, we usually have a good idea of how to do it, and we can be pretty
Email prospecting is hot. It feels much less threatening than cold calling. No one will hang up on you. You have time to think about exactly what to write. And, if prospects
In three seconds your prospects make a choice between reading and trashing your email. Clearly your objective is to get them not only to read it, but to respond so you can
My article āProspecting Letters Still Open Doorsā sparked quite a response from readers recently and I just have to share their ideas with you! They disclosed their best secrets for using letters
I am often asked about the effectiveness of letters as a prospecting strategy in todayās electronic world. You see email, cold calling, and webinar tips, but rarely hear about letters. Direct mail
By Kendra Lee, President, KLA Group Let’s Get Connected Prospecting has never been harder – or easier. Yes, it’s hard to get responses, but you have all the tools at your finger
Leave a voicemail? Don’t leave a voicemail? In prospecting, this is a question that sellers are passionate about. Many suggest not, but isn’t that a missed opportunity? I always leave a message
I hate long emails. They take too long to read and typically include action items I just donāt have time for. No doubt youāve experienced it, too. Your customers are no different
