KLA Group
IT Sales and Marketing Agency
Cold callingĀ and selling in the pandemic required a new strategy. Everyone thought that when the pandemic ended, their sales process would go back to ānormal.ā But no. People like being remote. According
One of the most difficult aspects of lead generation ā whether youāre in sales or marketing ā is crafting messaging that snatches prospectsā attention. Too often, lead generation messages never survive what
If your reps are losing sales, you have 2 options. Option 1: Blame external factors, like current economic uncertainty. Option 2: Critically evaluate the current market, your sales process, and sales reps’
I frequently recommend using lead generation, and then in the next breath mention sales prospecting, when weāre defining new business development strategies and building client campaigns. But, Iāve realized that business owners
The number one reason b2b lead generation doesnāt work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO,
Itās that time of year again when we all turn to goal setting. We set SMART (specific, measurable, achievable, realistic, and timely), often lofty goals. We ponder the fastest way to achieve
Whether youāre in sales or marketing, you have a list youāre targeting and youāre using prospecting or email marketing to uncover whoās interested right now. But are you doing more than looking
Sales referrals are one of the best ā and easiest ā ways to find new opportunities, but theyāre often overlooked. āI donāt want to seem like Iām begging,ā moan some sales reps.
When I first wrote this article in 2011, there were 5 cold email strategies I recommended. All still apply, but there are nuances that have evolved. When you incorporate them into yourĀ prospecting
Youāve probably heard the sales prospecting saying that it takes 10 noās to get one yes, but I think that number is outdated. In todayās market, it can take 40 voicemails to
The hot topic in sales recently is that cold calling is DEAD. The lead generation landscape has changed. Publish good campaign content and people will flock to you. Engage on social media
When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently. My husband
Sales as sport ā the comparisons abound. Sales TEAMS look to WIN business. Top salespeople are often recognized with TROPHIES. The list goes on. However, there is one connection to sports that
By Kendra Olney Lee How to generate leads at events was not top of mind when I attended conferences, seminars, workshops, local gatherings, or any other professional events early in my career.
I speak to a lot of people I think of as āemail marketing armchair quarterbacks.ā To them, itās all easy. Tap out a few sentences on the keyboard. Hit send. Touchdown. Then
Leads became an endangered species in 2020. Business owners and salespeople looked everywhere and came up empty-handed and were scared. Their desperation grew as opportunities shrank. So they turned to activities that
It was the best of times. It was the worst of times. It was the age of COVID ā the age of people who think cold calls donāt work, and it presented
After a tough sales year, your funnel may be looking pretty thin. Now you’re staring at Q4 and year-end goals with no idea how to hit your targets. Do not make excuses,
By Kendra Lee Here we are in the fourth quarter and you have a revenue target that you’re trying to achieve. Itās been a difficult year for selling and your sales funnel
By Kendra Lee I love to bake. Every Sunday I make three batches of chocolate chip cookies for my family of three boys. Friends who stop by know the cookie jar will
By Kendra Lee The pandemic has business owners thinking very differently about their organizations. Theyāre scrutinizing their solutions, go-to-market strategies, and processes. Theyāre re-examining their staff and providers. While they may have
By Kendra Olney Lee I can picture a future where we return to restaurants, local shops and baseball games. I canāt see us returning to work in the exact same way we
In-person meetings have gone by the wayside, and it’s necessary to embrace video to stay connected. While the phone is still important, being on screen makes your prospect feel more connected to
Right now, your prospects are faced with a whole new set of challenges. That means they need help. Your help. You still have to fill your funnel, but a sales pitch will
