KLA Group
IT Sales and Marketing Agency
When you write your LinkedIn profile, you have an opportunity to paint a picture for your audience and tell the story of you. People use LinkedIn to look for information about you
When Microsoft announced the purchase of LinkedIn, Microsoft CEO Satya Nadella sent a letter to his employees explaining the move. As Nadella says, LinkedIn has a fantastic business model centered around connecting
Most business professionals understand the value of a big, engaged following on Twitter. After all, the more people youāre able to reach, the more likely it is that youāll start meaningful conversations
This is the final article of our 3-part series about securing market development funds from vendors you resell or recommend as part of your business. This is like free money for you
If you have a set of vendors you resell ā or even highly recommend ā vendor market development funds make smart business sense for you. These funds are provided by a manufacturer
Too many sales reps find themselves with great opportunities in their pipeline but canāt seem to push them over the edge to close. You might have had several great conversations with your
Last week I wrote about what you can do when a prospect goes silent on you. As sales reps, you know and expect prospects to do that from time to time. But
One of the most frustrating things for a sales rep is when the prospect you had a great conversation with goes silent and starts avoiding you. You might assume that itās you
I used to think sales reps get a bad rap ā at least until I attended a Saturday morning Rotary Club Pancake Breakfast (yes they still have those) and overheard a group
A few weeks ago, I got an email from a savvy sales rep and client of ours who is in the middle of a lead nurturing campaign and prospecting for clients. He
Last week I received an email from a very friendly sales rep who was trying to schedule a meeting with me to talk about his companyās product. The messaging was direct and
Perhaps one of the most frustrating things in lead generation is the rejection. People donāt open your emails. Voicemails arenāt returned. Email campaign open rates are negligible. And bounce rates are so
Well, 2015 is almost in the books, and that means another year of blog posts aimed at helping you achieve your sales and lead generation goals. This year we covered topics spanning
Here I sit watching the Twitter feed for the most recent active shooter tragedy in San Bernardino, CA, just one week after the Paris and Colorado Springs tragedies. At KLA Group, we
Email lists can be a blessing or a curse. When theyāre composed of real email addresses of people in your target micro-segment, and those people recognize you or your company by name,
Q: Who said 9 is the correct number? Response: Great question, Benjamin Sadowsky! Our research with clients has proven that if you haven’t gained access after 9 attempts, let it rest and try
For many sales reps, being flexible throughout the sales process seems like the best, consultative approach to establish a strong prospect relationship and win more sales. Rather than suggest what a prospective
Two of the biggest mistakes sales and marketing teams make are giving up too early on prospects and relying only on a few tried-and-true lead generation techniques. If a sales rep doesnāt
A few weeks ago, I got an email from an inside sales rep responsible for drumming up new business aopportunities for his companyās team of outside sales reps. The challenge this rep
Recently, one of my clients reached out with a challenge that many businesses face. While this client knew that personalizing emails, messages, and LinkedIn InMails was important, he was utterly overwhelmed by
Letās face it, writing emails that get a response is an art ā and itās constantly changing. Last night I had the opportunity to write a series of emails for a campaign
Hereās a prospecting statistic that might surprise you: According to research firm SiriusDecisions, the average salesperson makes only two attempts to reach a prospect. That might include an initial cold call, a
I recently received an interesting email from a newsletter subscriber who asked about the appropriate way to use LinkedInās publishing platform. This person revealed to me that he posted frequently to LinkedIn,
Remember when it was said that people bought from people they like? Back then, salespeople were encouraged to take customers out for a round of golf, introduce them to other important people
