KLA Group
IT Sales and Marketing Agency
Many sales and marketing people believe that prospectsā eyes are most immediately drawn to the subject line, or possibly the preview of the first sentence in the body of an email. But
Itās that time of year again when we all turn to goal setting. And itās not just because itās the beginning of the year and people are setting New Yearās resolutions to
Itās November! For most sales reps and sales managers that means itās crunch time for achieving your sales goals. With just weeks left in the year, you need to close sales fast,
At my company, we just recently upgraded to Microsoft Office 365Ā® and, so far, I couldnāt be happier with the transition. The new products seem to be improving my teamās productivity and
With all of the corruption in politics these days, it might seem weird to read this advice: Think more like a politician. Now, that doesnāt mean you should deceive prospects or fail
For those of us who have been in sales for longer than a decade, itās easy to sometimes long for the days when customers waited until they met you (or conducted several
Q: Freddie has been reading our Email PowerProspecting eBook and when I followed up with him, he posed this interesting question:Ā What are your thoughts on the voicemail approach of disconnecting in the
Recently, I had a conversation with a client that echoed an increasingly common refrain Iāve been hearing from salespeople and sales managers. āKendra,ā the client started, āweāve been executing email prospecting for
If you’re not segmenting email campaigns based on where prospects live, I’ve got bad news for you: Your response rates are probably suffering. The reason? As I explain in the video below,
An sales, weāre often trained to become numb to the word āno.ā We hear it at the very start of the sales process and, depending on how our interaction with contacts goes,
[fc cols=”small-4″] [/fc] Email prospecting is the top sales prospecting strategy. Itās easier and less threatening for contacts to respond than voicemail. However thereās always the legal concern niggling in the back
Letās face it ā on a daily basis, weāre all overwhelmed by email, and in the age of email lists and automated marketing campaigns itās only escalating. So, itās natural that we
In your business, how many times have you picked up the phone, called a new prospect, and been met with genuine interest (and maybe even excitement) on the other end of the
Every morning, your prospects open up their inbox, see the flood of marketing messages in it, and, without hesitation, begin collectively depositing them into the trash. Itās a vicious cycle ā and
When President George W. Bush signed the CAN-SPAM act into law in December 2003, it changed the way businesses could communicate with ā and market to ā customers via email. Since then,
Sales reps enjoy communicating via Twitter, and if you donāt, you should.Ā There are so many opportunities available through Twitter. For starters, it raises brand awareness, allows you to create and engage
All too often, we expect immediate results after even the smallest investment of time or money. When it comes to lead generation, however, instant gratification is rarely a possibility ā and thereās
By Mike Schultz Thereās little dispute that the world of B2B sales has changed. With all the advice out there, itās hard to know what to keep, what to tweak, and what
Numerous studies have shown that salespeople have 15 seconds (or less) to capture a prospectās attention. If youāre doing what most sales reps do, you may not be using that time as
Numerous studies have shown that salespeople have 15 seconds (or less) to capture a prospectās attention. If youāre doing what most sales reps do, you may not be using that time as
Email is the new phone in todayās sales world. Itās currently one of the most effective online customer acquisition tools according to this post from Wired ā ranking just behind organic search
