KLA Group
IT Sales and Marketing Agency
Does this sound familiar? Youāve invested in blog posts, spent hours crafting social media content, and attended countless webinars on marketing trendsāyet engagement remains flat, and your pipeline isnāt growing. Youāre left
By Kendra Lee The foundation of your lead generation strategy is your target market. It defines the personas you are going to target, the key messages and problems you should talk about,
It may be the end of the year, and it probably feels like the perfect time to let go of your prospecting goals. But it’s not! There’s still time to get through
One of our clients reached 88% of their target contacts doing this one thing to boost responses. Watch this video to find out how to increase responses to your lead generation. Something
How do you know if people are really interested in what youāre sending to their inbox? Itās all about looking at the right metrics. Metrics are about much more than just about
Think sending a carefully crafted second nurturing email is a waste of time? Feel like you should be churning out new content every week? Then watch this video. Youād be surprised at
Q4 is here! The pressure to meet quota is on! Want to finish the year strong? Focus on what you can close. Look at all of the proposals that are lingering in
Sometimes your sales prospecting is like fighting traffic over a holiday weekend. When that happens, your strategy needs a bit of a creative twist. These tips and tricks will help you create
Your top goal for prospecting is NOT what you think it is. So, what is it? And how do you make sure youāre calling the right people? And what the heck is
What sales rep doesnāt want to open more doors, get more appointments and close more sales? You need to know what to talk about in your emails and phone calls ā and
Sure, you have a lot of great solutions your customers need to know about. Funny thing is, customers tend to ignore your emails (even more than prospects!). How do you make sure
Social media is changing ā itās not just for sharing your community service and vacation photos. It has evolved to become something much more for businesses to engage prospects and customers. Your
Whether youāre in sales or marketing, there are 3 different types of emails that you can employ. Which one should you be using? That all depends on what you want to achieve.
If youāre getting poor results from your sales staff, it might not be your staff. When youāre not getting the results you expect, you need to look deeper. Before you fire your
The success of your lead generation strategy depends on how well recognized you are in your target market. When your market doesnāt know you, your approach needs to be entirely different. Want
If you want to appeal to your niche more effectively and get a higher response rate (and even more sales!), then you need to get to know your target market better. To
LinkedIn is a popular prospecting tool because itās a non-threatening way to start a relationship with prospects. If youāre failing at prospecting on LinkedIn, itās not the social media or the prospect.
The key question during the sales interview process is NOT whether or not the interviewee can sell ā that only looks at their quota and history. To find out if a candidate
How your prospect found you directly impacts the price theyāre willing to pay ā and how competitive your sales process is going to be. Find out what kind of sales leads are
There are two types of leads. Sales ready leads and marketing qualified leads. Sales ready leads are ready to talk with you. Marketing qualified leads are engaged with your campaigns but arenāt
Your differentiation is the one thing you have that none of your competitors can claim. They are unique to you and the reason your clients choose you. Use your differentiators in your
There are three outbound strategies you need to use if you want more customers. All three strategies are necessary to have a thriving business, but you need to know which one to
