What Is SEO + AEO and Why Does It Matter for B2B?
SEO makes your company visible in search engines, and AEO compliance helps your content get cited as the answer in AI tools like ChatGPT and Google SGE. Together, they align sales and marketing inside your revenue generation system to create qualified inbound leads.
With KLA Group, SEO + AEO does more than drive clicks. It:
- Connects sales and marketing around a shared inbound pipeline.
- Maps buyer-intent questions to content that AI and search engines surface.
- Tracks visibility and ROI directly in HubSpot so you know which efforts drive revenue.
KLA Group Focuses on Revenue, Not Just Rankings
The goal isn’t just to be found, it’s to convert the right leads into revenue.
KLA Group focuses on measurable growth and B2B lead generation through qualified inbound traffic that unites sales and marketing into a powerful revenue generation system.
KLA Group focuses on:
- Measurable growth tied to revenue
- Qualified inbound B2B traffic
- AEO compliance that helps your business place in AI-generated answers
See how our Revenue Generation System integrates SEO and AEO into a unified growth strategy.
Talk With An Expert
What Do SEO & AEO Services Do?
SEO helps your business rank in search results, while AEO compliance helps your content get cited as the trusted answer in AI-driven search.
1. SEO Keyword & AEO Question Research
KLA Group identifies the questions your prospects ask. Then we map those questions to content that positions your business as the answer.
- Buyer-intent keyword analysis
- Featured snippet and People Also Ask (PAA) targeting
- AI query alignment and topic clusters
2. Content Development
KLA Group builds content that ranks in search engines and gets cited by AI.
- Articles that answer real buyer and AI queries
- Pages formatted for voice search and conversions
- Structured FAQs and headers AI tools can extract
3. SEO & AEO Audit + Optimization
KLA Group keeps your website visible, fast, and AI-ready.
- Clean structure and schema for AI extraction
- Monthly tracking of SEO and AEO performance
- Ongoing updates tied to leads and revenue
4. Answer Engine Optimization (AEO)
KLA Group helps your business get found in AI tools like ChatGPT, Google SGE, Bing Copilot, and other AI tools, not just search engines.
- AI compliant content that positions your business as the answer
- Natural, voice-friendly formatting for tools and assistants
- Structured layouts AI platforms can extract and cite
- Visibility and lead tracking inside your HubSpot CRM
Who Should Invest in SEO & AEO Services?
Business Owners & CEOs Managing Marketing Themselves
If marketing is on your plate, it’s holding you back from growth. SEO + AEO helps your company get found in search results and cited in AI answers, fueling your revenue generation system without relying on outbound alone.
Marketing Teams Without SEO or AEO Strategy
Even skilled teams stall without a clear framework. SEO + AEO provides the strategy, keyword and AI query research, and HubSpot integration needed to align marketing campaigns with measurable revenue outcomes.
Sales Teams Struggling With Inbound Leads
When inbound demand is weak, sales teams are forced to over-rely on cold prospecting. SEO + AEO generates qualified inbound leads, shortens sales cycles, and unites sales and marketing around a single pipeline.
Companies Scaling Without a Dedicated SEO Resource
SEO and AEO require expertise that goes beyond content creation. KLA Group fills the strategy gap, guiding internal staff, vendors, and freelancers while delivering AI-ready frameworks that produce consistent, measurable results.
Why Choose KLA Group as Your SEO & AEO Agency?
At KLA Group, we align sales and marketing, optimize your content for search and AI, and integrate HubSpot so you can see exactly how your marketing drives revenue. Businesses choose us because we deliver:
- Proven frameworks that connect SEO and AEO to your revenue generation system, giving sales a steady flow of qualified leads
- Deep expertise in HubSpot CRM, so you know which campaigns are fueling growth
- AI-ready strategies that earn citations in ChatGPT, Google SGE, and other AI tools, keeping you visible where buyers search
- B2B lead generation programs that turn visibility into measurable pipeline and revenue
- A trusted partner with 20+ years of experience uniting sales and marketing to drive scalable results
4 Steps to Revenue Generation for SEO & AEO
We talk!
We’ll share your vision, goals, and growth challenges.
We recommend
We’ll share the digital marketing, SEO, and AEO strategies you need to achieve your growth goals and fill your funnel fast.
Meet your team
We’ll align objectives with a kickoff call across HubSpot, AI platforms, and search.
We implement
We’ll execute, track results, and adjust to keep you ahead.
Here’s what our clients are saying
IT Services Specialist
IT Managed Services Provider
Our organic website traffic has gone up significantly since we started working together. We know KLA’s focus on our SEO is driving it. Our Sales team is very happy!
IT Solution Provider
We have had more Contact Us web leads in the past 6 months than ever before in all our years in business.
IT Managed Services Provider
2 of 3 our sales in January came from marketing web forms that resulted in an additional $9K monthly recurring revenue.
SEO Consulting Resources
What Is Answer Engine Optimization (AEO)? The Future of Search Visibility
AEO helps your content get extracted and cited in AI search tools. Learn how B2B companies are using it to stay visible as search changes.
What is AEO?
Stay visible with the AEO Roadmap
Framework on how to get found, trusted, and chosen in the AI Era
AEO Roadmap
Reaching B2B Decision Makers in the AI Search Era
What your business must do to stay discoverable, trusted, and competitive
Watch NowStart Driving Leads From Search and AI
Don’t just get found. Get chosen. Let’s build a strategy that earns you visibility across AI and search platforms and turns it into pipeline.
Frequently Asked Questions (FAQs)
What is Answer Engine Optimization (AEO)?
AEO is the process of optimizing your content so that AI-powered tools, like ChatGPT, Google SGE, and Bing Copilot, can extract and display it as the answer to a user’s question.
KLA Group uses AEO to help your business become the trusted voice in AI search.
How is AEO different from SEO?
SEO helps your site rank in search results like Google and Bing. AEO helps your brand appear directly in AI-generated answers without requiring a click.
KLA Group combines both strategies to make sure you’re found in search engines and answer engines.
Why does AEO matter for B2B companies?
As AI search tools become the norm, fewer buyers click on websites. AEO compliance helps your business show up as the answer directly where buyers are searching.
KLA Group helps B2B teams stay ahead by building content that’s optimized for AI visibility and trust.
Why is my SEO traffic dropping even though impressions are up?
Because AI tools like Google SGE now display summarized answers directly in search results, users often get what they need without clicking. This creates a rise in impressions; your content is still being shown, but fewer users are visiting your site.
KLA Group helps position your content as the source for these AI-generated summaries, so you gain trust and visibility, even when clicks decline.
How does KLA Group connect SEO and AEO to HubSpot?
We integrate SEO and AEO with your HubSpot CRM and Marketing Hub so you can track performance, AI visibility, and lead conversion in real time.
How long does it take to see results from SEO + AEO?
Typical SEO improvements take three to six months, while AEO can deliver visibility in AI tools faster, depending on how quickly content is indexed and cited. KLA Group tracks both short-term wins and long-term growth.