Gather Referrals While Ye May

Referral gathering is typically hit or miss. But referrals are a great growth strategy if it’s effective. If the sales funnel is dry, you remember to ask. Otherwise, you don’t think about asking for referrals. And if you don’t hit, you’ll absolutely miss. When it’s a formal part of your account management process, and you add specific times to ask for referrals, clients get used to giving them and they become consistent.

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