Many B2B marketing teams struggle to produce enough content to stay visible and nurture leads. HubSpot’s new Content Remix tool offers a way to turn existing content – like blog posts, webinars, and landing pages – into multichannel campaigns in just a few clicks.
During a recent Coffee with Kendra special podcast, KLA Group explored how Content Remix works, when to use it, and how it fits into a high-performing revenue generation system. If you want to accelerate B2B lead generation and create laser-focused content for your audience without adding more to your team’s workload, this might be the tool you’ll want your team to leverage in your content strategy. Here’s why:
What Is HubSpot Content Remix?
Content Remix is a built-in feature in HubSpot’s Marketing Hub that repurposes existing content into new formats automatically. You can drop in a blog, landing page, or even a video, and Remix will create:
- Email nurture campaigns
- LinkedIn posts
- Blog summaries
- Landing pages
- Social updates
The best part? You never leave HubSpot. That means:
- No switching tabs
- No copy-paste headaches
- No inconsistent branding between tools
Everything connects to your CRM, workflows, analytics, and reporting – which is critical if you’re trying to scale content across channels without losing quality.
As Lisa Rigas, KLA’s marketing strategist and AI expert, shared in the episode, “You can put a webinar into Remix and get content for emails, blogs, and socials, all formatted for the channel you need.”
Why Content Remix Changes The Game
If your marketing team has ever said, “We don’t have time to write all that,” this tool is for you. With Remix, your team can:
- Reduce turnaround time from idea to execution
- Reuse your best assets without starting from scratch
- Maintain brand voice and message consistency
- Track results natively in your HubSpot dashboards
It’s a fast track to visibility, especially for small and midsize businesses trying to stretch limited resources.
Where to Start: 4 Smart Ways to Use Remix
Focus on your most valuable content and build from there. This will help your team efficiently plan out campaigns while learning how to integrate the new tool into your lead generation strategy.
Here are a few smart places to start:
1. Webinar or Event Follow-up
Turn a recorded webinar into three LinkedIn posts, two blog recaps, and a follow-up email series for attendees. This makes your content work harder without adding more projects to your list.
2. Sales Enablement Content
Use Remix to create short videos, highlight key statistics, or turn case studies into quick-read summaries that your sales reps can send during the sales process.
3. Nurture Campaigns
Already have a blog series or resource guide? Remix it into an email nurture sequence. Keep leads warm with less manual writing.
4. Social Campaigns
Build a social media cadence directly from long-form content. With Content Remix, posts are formatted natively for LinkedIn or Facebook, and your brand messaging stays consistent.
With Content Remix, you can easily repurpose content without hours spent on manual editing, conceptualizing, and writing. This lets teams save hours to weeks of work creating content calendars while making sure that your content is on point. How does Content Remix speed up lead generation?
You create more content without doing more work.
Your team already spent the time writing the blog or recording the video. Remix turns it into multiple assets for lead generation automatically. No need to brainstorm ideas or conceptualize your next content.
Your brand messaging stays consistent.
Because Remix works inside your CRM, it uses the same voice, tone, and messaging across every channel. That keeps the brand strong and preserves your value proposition, making it clear to prospects.
Unlike other AI channels where users will need to create custom LLMs and feed them with documents and previous content, HubSpot’s Content Remix “learns” what you do as a brand and uses that information to tailor your content into speaking exactly like the brand tone and personality.
You get more visibility from fewer assets.
One high-quality piece of content becomes five or six. That means your company shows up more often in the places where your prospects are searching and scrolling.
Compared to traditional content repurposing methods, having it on HubSpot itself will help your team efficiently track performance and engagements and create a detailed calendar to know where the content is going.
You launch campaigns faster.
No more waiting for someone to write new emails or draft social posts. Remix generates the first drafts so your team can review, tweak, and publish quickly.
You keep everything connected to performance data.
All content created through Remix is tied into HubSpot’s analytics. Your team can now track how each piece performs and what leads it helped convert.
Why It Matters for Your Revenue Generation Strategy
Marketing content fuels your business’ entire revenue engine. It gets your brand seen, helps your audience understand what you do, and keeps your business top of mind while prospects are deciding who to work with.
But if that content isn’t visible across platforms, or if it takes too long to create, your marketing stalls and sales slow down. The algorithm begins to promote your content less, causing engagements and traffic to drop.
But when you integrate HubSpot’s Content Remix into your lead generation strategy,
- You create more visibility without more work
- You stay consistent across every channel
- You reduce turnaround time between idea and execution
- Your team effectively frees up time to focus on strategy instead of formatting
Because Content Remix is built directly into HubSpot CRM, everything stays connected to your business’ contact records, workflows, and reporting.
You can see how your repurposed content performs, which formats convert best, and what your audience is responding to. It’s all part of the same system.
As Lisa pointed out, “You’re streamlining and unifying all your content. HubSpot is learning from what you’re creating so the output just keeps getting better.
But, Don’t Forget The Human Element
While Content Remix speeds things up, creating content that resonates with your demographics still requires a human to review what the AI generates. It’s a great starting point, but definitely not your team’s go-to final draft. It is important to make sure the messaging reflects your brand, your voice, and the tone you want to project in your market.
Ready to Start Using Content Remix?
If your content isn’t fueling your revenue engine, let’s fix that. Contact us to talk through how to integrate HubSpot Content Remix into your campaigns and drive consistent, revenue-generating visibility.
Top Questions Asked About HubSpot’s Content Remix
1. What is HubSpot Content Remix?
HubSpot Content Remix is an AI-powered tool in HubSpot’s marketing hub that repurposes existing content, like blogs, webinars, and landing pages, into new assets such as emails, social posts, and blog summaries – all within the HubSpot CRM.
2. How does Content Remix help with B2B lead generation?
By repurposing high-performing content into multiple formats quickly, Content Remix increases your visibility across channels, improves message consistency, and accelerates campaign execution, all of which leads to more qualified B2B leads.
3. Do I need HubSpot CRM to use Content Remix?
Yes. Content Remix is available within HubSpot’s marketing hub. It works seamlessly with HubSpot CRM, allowing you to create, publish, and track content within a unified platform.
4. Can Content Remix create emails and social posts automatically?
Yes. Content Remix can automatically generate email series, LinkedIn posts, and other assets based on your original content. It formats them for each channel and links them directly to your campaigns in HubSpot.
5. How is Content Remix different from using ChatGPT or another AI tool?
Unlike external AI tools, Content Remix is built into HubSpot. This means all content stays connected to your CRM, marketing automation, and analytics – no copying, pasting, or switching between systems.
6. Is the content generated by Remix editable?
Absolutely. Remix provides first-draft content that you can review, customize, and align with your brand voice before publishing. It’s a productivity tool, not a replacement for your strategy.
7. What kind of content works best with HubSpot Content Remix?
Long-form content such as blog posts, webinar recordings, landing pages, and articles work best. These assets provide enough context and value to repurpose into effective, multi-channel campaigns.
About the Author:
Revenue generator and founder of KLA Group, Kendra Lee helps small and mid-sized companies grow revenue by getting seen, getting heard, and getting traction—with sales, marketing, and AI strategies that cut through the noise. She’s the author of The Sales Magnet, with her third book, Building a Revenue Generating Engine, coming January 2026.
Affiliate Disclosure:
Some of the links on this page are affiliate links. If you click through and make a purchase or sign up for HubSpot products, KLA Group may receive a commission at no extra cost to you. We recommend only those products and services we truly believe will add value to your business.
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