Technology Assurance Group (TAG), an IT services company, increased its monthly recurring revenue (MRR) by 20% in just 18 months through a marketing coaching partnership with KLA Group. By creating a clear marketing roadmap, optimizing their website, and building consistent client touchpoints, TAG transformed uncertainty into measurable growth. This partnership demonstrates how IT leaders can generate revenue by aligning strategy, structure, and confidence in marketing execution.
Key Takeaways
- Technology Assurance Group (TAG) increased monthly recurring revenue by 20% in 18 months with KLA Group’s marketing coaching.
- Website SEO and content updates drove stronger inbound leads.
- Monthly newsletters improved client engagement and retention.
- Leadership coaching built confidence in social media and networking.
- Structured marketing systems replaced referral-only growth with consistent results.
What Challenge Did TAG Face Before Partnering With KLA Group?
When Sean Francis set out to grow Technology Assurance Group (TAG), he knew technology well, but marketing felt like unfamiliar territory. Like many IT business owners, Sean had heard cautionary stories about failed marketing investments and was hesitant to risk time and money on strategies that might not work.
TAG faced key obstacles:
- No clear marketing strategy or measurable growth plan
- Fear of wasted investment based on negative experiences from peers
- Limited in-house expertise and no extra time to manage campaigns
- A stagnant website with few client touchpoints
Sean and his team knew they wanted growth, but lacked a clear marketing coaching partner to guide the way.
What Was the Turning Point?
In 2020, Sean met KLA Group’s CEO, Kendra Lee, at an IT By Design event. Kendra built trust by listening and focusing on TAG’s goals, challenges, and growth ambitions.
Over two years of conversations, Sean gained confidence that KLA Group could help TAG grow intentionally. By mid-2022, TAG had the financial stability and commitment to begin a marketing coaching partnership with KLA Group.
What Strategies Did KLA Group Implement?
KLA Group took a hands-on approach to design a marketing strategy that matched TAG’s goals and capacity.
1. Establishing a Strong Marketing Foundation
- Guided TAG through website updates and SEO optimization
- Taught the team how to manage social media platforms
- Built processes for consistent updates and fresh content
2. Creating Consistent Client and Prospect Touchpoints
- Launched monthly newsletters for stronger engagement
- Added blog content to demonstrate expertise and boost SEO
- Created a manageable cadence of ongoing marketing activities
3. Building Confidence Through Marketing Coaching
Sean was initially hesitant about networking, social content, and thought leadership. Through steady coaching, KLA Group helped him step into these activities with confidence.
As Marcia Collins of TAG noted:
“Not as much resistance anymore. He just says, ‘Give me my marching orders.’ The social media presence is there now, where before he stayed clear of it.”
What Results Did TAG Achieve With KLA Group’s Partnership?
Within just 18 months, TAG achieved measurable and actionable revenue generation through its partnership with KLA Group.
- Revenue Growth: 20% increase in Monthly Recurring Revenue (MRR)
- Lead Generation: More inbound calls from SEO and website updates
- Networking ROI: Event prospects now see TAG’s credible online presence
- Stronger Client Communication: Regular newsletters boosted retention
As Sean Francis shared:
What’s Next for Technology Assurance Group (TAG)?
With KLA Group’s marketing coaching, TAG now has the foundation to scale. Plans include:
- Expanding email and drip campaigns for long-term nurturing
- Leveraging refined marketing processes to deepen community engagement
- Ongoing quarterly strategy sessions with KLA Group to align with growth goals.
A Partnership Built on Trust and Revenue Growth
Technology Assurance Group’s success story highlights how marketing coaching and strategy can transform hesitation into measurable growth.
Sean Francis offers advice to other IT leaders considering marketing coaching:
If your business is ready to move past hesitation and start building a revenue generation system, KLA Group can help. Let’s create a strategy built for your business goals.
Frequently Asked Questions
1.What is marketing coaching?
Marketing coaching is a collaborative process where an expert guides a business owner or team through strategy development, execution, and accountability. Instead of outsourcing everything, it empowers internal teams to build confidence while achieving measurable growth.
2. How did KLA Group help Technology Assurance Group increase revenue?
Through a tailored approach that included website optimization, consistent client communication, and step-by-step marketing coaching, TAG achieved a 20% increase in monthly recurring revenue (MRR) within 18 months.
3. Why is a marketing strategy important for IT companies?
IT companies often grow through referrals, but this approach isn’t scalable. A clear marketing strategy provides predictable lead generation, stronger visibility online, and long-term revenue growth.
4. What role does marketing coaching play in lead generation?
Marketing coaching ensures businesses create consistent messaging, optimize digital platforms, and engage prospects through newsletters, blogs, and networking. This increases inbound leads and builds credibility.
5. How long does it take to see results from a marketing strategy?
TAG’s case study shows that within 18 months of focused strategy and coaching, measurable results, like revenue growth and improved lead flow, can be achieved.
6. What makes KLA Group’s approach unique?
KLA Group focuses on listening first and creating a customized plan based on a company’s goals, resources, and comfort level. This relationship-driven process ensures buy-in and long-term success rather than a one-size-fits-all model.
7. How can my business get started with KLA Group?
Schedule a discovery call with KLA Group to discuss your goals and challenges. Together, we’ll design a customized strategy for sustainable growth. Contact KLA Group today.
About KLA Group
KLA Group is a strategic sales consultancy and digital marketing agency based in the Denver, Colorado area. We’re passionate about helping small and midsize businesses build and expand their revenue engine. Our clients rely on us to deliver sales consulting, training, digital marketing, and AI-powered programs that drive sustainable growth. We bring both strategy and execution to every engagement. As a HubSpot Gold Partner, we offer added expertise to clients using the platform. Our global clients value our deep experience and the respect and joy we bring to every relationship.
About Kendra Lee
Revenue generator and founder of KLA Group, Kendra Lee helps small and mid-sized companies grow revenue by getting seen, getting heard, and getting traction—with sales, marketing, and AI strategies that cut through the noise. She’s the author of The Sales Magnet, with her third book, Building a Revenue Generating Engine, coming January 2026.
Affiliate Disclosure:
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