The opportunities in your pipeline will tell you if your target market needs to be better defined. Where you find opportunities that are not a good fit, businesses that are the wrong size or industry or sales that close for the wrong services, you can be sure you didnāt get the target markets right.
Keep your pipeline full
Join Kendra Lee for her free Sales Experts webinar ā āHow to Keep the Pipeline Full When Thereās No Time to Cold Callā ā on May 11 at 12 pm ET. Sheāll share 3 marketing strategies (yup, marketing!) you can use as a sales rep when your prospecting time is jammed and thereās no time to prospect.
