Most people, your prospects included, donāt go onto social media to be sold to. As a sales rep, if you ignore that protocol, youāll very likely lose credibility and connections. Instead, social media is a tool to build relationships and share your expertise. To do that, start with one platform (LinkedIn is great for B2B) and start connecting to your current clients and prospects. Share content thatās relevant to the problems theyāre having and add your own insights. Theyāll eat it up!
Stop Selling on Social Media
